Privacy Policy

Last Updated: June 15, 2026

1. Introduction

Welcome to Style Match, an AI-powered wardrobe and outfit assistant developed and operated by Kutalmış Kılıçalı Oruç ("we", "us", or "our"). This Privacy Policy explains what personal data we collect when you use the Style Match mobile application, how we use and protect it, and the rights you have over your data.

By creating an account or using the app, you acknowledge that you have read and understood this policy. If you do not agree, please do not use Style Match.

2. Data Controller

The data controller responsible for your personal data is:

Kutalmış Kılıçalı Oruç

Ankara, Turkey

[email protected]

For any privacy-related questions, requests, or complaints, you may contact us at the email address above.

3. Information We Collect

3.1 Account Information

When you register, we collect your email address and authentication credentials. If you sign in via Google or Apple, we receive your email address and display name from those providers. We do not store your social login passwords.

3.2 Wardrobe Photos & Clothing Data

The core feature of Style Match is your digital wardrobe. When you add a clothing item, you upload a photo from your camera or photo library. This image is:

  • Compressed on your device before transmission
  • Sent to our AI provider (OpenAI) for analysis
  • Stored on our cloud infrastructure (AWS S3)

From each photo, we extract and store clothing attributes including: item type, primary color, pattern, season, style category, fit, length, material, brand, warmth level, and a short description. You may edit these attributes at any time.

3.3 Location Data

When you use the weather-based outfit suggestion feature, we request your device's current location (latitude and longitude). This location is sent to our backend server to fetch a weather forecast. We do not store your location persistently, track your movements, or use location for advertising. If you deny location permission, a default location (Istanbul, Turkey) may be used as a fallback.

3.4 Usage & Quota Data

We track how many wardrobe analyses and outfit combinations you have generated, both to enforce plan limits (free vs. premium) and to display your usage statistics in the app. Daily usage logs are automatically purged each night.

3.5 Device Preferences

Your app theme (light/dark mode), onboarding state, and cached email are stored locally on your device using standard app storage. This data never leaves your device and is cleared when you uninstall the app.

3.6 Feedback & Support Messages

If you submit feedback through the in-app form, we collect your message, the category you selected (e.g. Bug Report, Feature Request), and an optional screenshot you choose to attach. This data is used solely to respond to your inquiry and improve the service.

4. How We Use Your Data

We use the data we collect to:

  • Create and maintain your account
  • Analyze clothing photos via AI to build your digital wardrobe
  • Generate personalized outfit combinations based on your wardrobe and preferences
  • Provide weather-contextual outfit suggestions using your location
  • Manage your subscription plan and enforce usage quotas
  • Send transactional emails (e.g. password reset links)
  • Respond to your feedback and support requests
  • Detect and prevent fraud, abuse, or security issues
  • Comply with legal obligations

We do not use your data for advertising, behavioral profiling, or sale to third parties.

5. Third-Party Service Providers

To deliver the app's functionality, we share certain data with trusted third-party processors. Each is bound by their own privacy policy and applicable data protection law.

OpenAI — AI image analysis

Your clothing photos (as base64-encoded images) are sent to OpenAI to classify item attributes. Images are processed according to OpenAI's API data usage policy.

Data location: United States

Amazon Web Services (AWS S3) — Cloud image storage

Wardrobe photos are stored in an S3 bucket located in the EU (Frankfurt, eu-central-1) region. Access is controlled via IAM policies and presigned URLs.

Data location: European Union (Frankfurt)

OpenWeatherMap — Weather data

Your current coordinates are transmitted to fetch a weather forecast. OpenWeatherMap does not receive any personal account information.

Data location: United States

Google Sign-In — Optional authentication

If you choose to sign in with Google, Google provides us with your email address and name. Your Google password is never shared with us.

Data location: United States

Apple Sign-In — Optional authentication

If you choose to sign in with Apple, Apple provides us with your email address (or a private relay address) and optional name.

Data location: United States

RevenueCat — Subscription management

RevenueCat manages in-app purchase verification and subscription state. We share your anonymized user ID with RevenueCat. Payment processing is handled entirely by Apple; we never receive your payment card details.

Data location: United States

6. Data Retention & Deletion

We retain your data for as long as your account is active or as needed to provide the service. Specific retention periods:

  • Account data: Retained until you delete your account.
  • Wardrobe photos & metadata: Deleted when you remove items or delete your account. Deleted items are soft-deleted and may persist for a brief period before permanent removal from storage.
  • Daily usage logs: Automatically purged every night at midnight (UTC).
  • Feedback messages: Retained for up to 12 months for service improvement purposes.
  • Authentication tokens: Invalidated immediately upon logout or account deletion.

You can permanently delete your account and all associated data at any time from Settings → Delete Account within the app. This action is irreversible.

7. Data Security

We implement industry-standard security measures to protect your data:

  • All data transmitted between the app and our servers is encrypted using HTTPS/TLS.
  • Authentication tokens (JWT) are stored in your device's secure enclave (iOS Keychain / Android Keystore) and never in plain text.
  • Wardrobe images in AWS S3 are accessible only via time-limited presigned URLs; there is no public access.
  • Passwords are hashed and never stored in plain text.
  • Refresh tokens are individually revocable and invalidated on logout.

While we take reasonable precautions, no system can guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

8. Your Rights

Depending on your country of residence, you may have the following rights regarding your personal data:

  • Right to access: You can view your wardrobe, combinations, and account information directly in the app.
  • Right to correction: You can edit your clothing metadata and account details at any time.
  • Right to deletion: You can delete individual wardrobe items or your entire account from within the app.
  • Right to data portability: You may request an export of your personal data by emailing [email protected].
  • Right to object / restrict processing: You may contact us to restrict how we process your data in certain circumstances.

If you are located in the European Economic Area (EEA), you have the right to lodge a complaint with your local data protection supervisory authority. To exercise any of the above rights, contact us at [email protected].

9. Children's Privacy

Style Match is not directed to children under the age of 13. We do not knowingly collect personal data from anyone under 13. If we become aware that a child under 13 has provided us with personal data, we will delete it promptly. If you believe a child has created an account, please contact us at [email protected].

10. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States (OpenAI, RevenueCat, Google, Apple) and the European Union (AWS Frankfurt). When transferring data outside the EEA, we rely on standard contractual clauses or adequacy decisions recognized under applicable data protection law.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you via in-app notice or email at least 30 days before the changes take effect. Continued use of the app after the effective date constitutes acceptance of the updated policy. The "Last Updated" date at the top of this page always reflects the most recent revision.

12. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact:

Kutalmış Kılıçalı Oruç

[email protected]

We aim to respond to all privacy-related inquiries within 30 days.